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For over twenty years, 100.5 FM The Tide has been serving the Mendocino County communities of Irish Beach, Manchester, Point Arena, Anchor Bay, and Gualala.  We also serve the Sonoma County communities of the Sea Ranch, Annapolis, Stewarts Point, Timber Cove, and Fort Ross.  We broadcast a variety of music, news, weather, and community events, and have live, local programs seven days a week.

We reach the southern third of the Mendocino Coast, and almost all of the Sonoma Coast.  This is also the only commercial radio station in California that can specificially target the very affluent Sea Ranch community.  If you want Sea Ranchers at your special event, advertising on The Tide is a must!

Advertising on The Tide brings you the most impact for your marketing dollar, and packages start at just $100 a month.  We offer a one-for-one package for non-profit groups, and discounts for new businesess.

Call us at (707) 884-1000 to get started, or email us at: thetide (at) KTDE.com.
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