Good Morning with Frogman Joel 7-8am
Solid Fuel Sounds with Phil 12p-3p
La Caja Musical with Alfredo 6p-9p


Good Morning with Frogman Joel 7-8am
Solid Fuel Sounds with Phil 12p-3p
Bone Daddy's Blues Revue 6:30p-10p


Good Morning with Frogman Joel 7-8am
High Tide Morning Show with Schmidty 9a-12p
Solid Fuel Sounds with Phil 12p-3p
Mendonoma Music with Erin 6p-10p


Good Morning with Frogman Joel 7-8am
High Tide Morning Show with Schmidty 9a-12p
Moon Toon Drive-In with Bob 6p-8p


Good Morning with Frogman Joel 7-8am
High Tide Morning Show with Schmidty 9a-12p
Hollerin' Pines with The Sparrow 3p-6p
Beautiful Music with Les Tarr 8p-11p


Hollerin' Pines with The Sparrow 12p-3p
Celtic Coasting with Erin & John 4p-10p


Good News Show with Cathleen 8a-9a
Symphonies by the Sea with The Tide 11a-1p
Jazz and World Journey with John & Erin 1p-6p
FunFunFun with Frogman Joel 6p-8p


Good Morning with Frogman Joel: Monday-Friday 7-8am

Great Way to Start Your Day with Uplifting Tunes & Community Updates

Solid Fuel Sounds with Phil Marrinan: Monday-Wednesday 12-3pm

Eclectic Epic Audio Adventure & Essential Community Updates

La Caja Musical with Alfredo Orozco: Monday 6-9pm

Traditional & Modern Tunes from South of the Border

Bone Daddy’s Blues Revue: Tuesday 6:30-10pm

Cool Blues, Blistering Blues, Delta Blues, Zydeco, and More

Mendonoma Music with Erin: Wednesday 6-10pm

Local Music Featuring Amazing Mendonoma Musicians & Updates

High Tide Morning Show with Schmidty: Wednesday-Friday 9am-12pm

Classic Rock and a Blend of Music Genres & Community Updates

Moon Toon Drive-In with Bob: Thursday 6-8pm

Vintage Songs and Dialogue from the Hey-Days of Drive-In Movies

Hollerin’ Pines with The Sparrow: Friday 3-6pm & Saturday 12-3pm

Eloquent Contemporary Songs That Speak to Us in These Trying Times

Beautiful Music with Les Tarr: Friday 8-11pm

The Late, Great Les Tarr Revisits the Airwaves on Friday Evening

Celtic Coasting with Erin & John: Saturday 4-10pm

Magical Music from the Celtic World and Beyond & Updates

Good News Show with Cathleen Crosby: Sunday 8-9am

Inspirational Music with a Message to Begin Your Good Morning

Symphonies by the Sea with The Tide: Sunday 11am-1pm

Magnificent Symphonies, Concertos, Choral Works, and Chamber Music

Sunday Jazz and World Journey with John & Erin: Sunday 1-6pm

Fabulous Jazz and Wonderful Music from Around the World & Updates

FunFunFun with Frogman Joel: Sunday 6-8pm

Memorable Blasts from the Past and a New Music Theme Each Week

Advertising on The Tide Pays Off

For nearly 30 years, 100.5 FM The Tide has been serving the Mendocino County communities of Irish Beach, Manchester, Point Arena, Anchor Bay, and Gualala. We also serve the Sonoma County communities of The Sea Ranch, Annapolis, Stewarts Point, Timber Cove, and Fort Ross. We have listeners as far south as Bodega Bay. We broadcast a variety of music, news, weather, and community events, and have live, local programs seven days a week.

We reach the southern third of the Mendocino Coast, and almost all of the Sonoma Coast. This is also the only commercial radio station in California that reaches out locally to The Sea Ranch community. If you would like Sea Ranchers to attend your special event, be sure to advertise on KTDE The Tide!

Advertising on The Tide brings you the most impact for your marketing dollar, and packages start at just $25 a week. Recorded commercials start at only $7 each. We offer a one-for-one package for non-profit groups, discounts for new businesses, long-term discounts, and volume deals. Call or email us to get started.


  • They

    Action Network • Anchor Bay Store • Arena Market and Cafe • Arena Theater • Black Door Mexican Cuisine • Bonanno Family Olive Products • Brodie Architecture & Design • Canclini Television & Appliance • Chernoff's Jewlers • CNA Metalworks • Coast Hardware/Radio Shack • Cucina Verona • D's Garden & Tackle • E&B Auto Repair • Flynn Creek Circus • Fort Bragg Furniture Mart • Fort Bragg Outlet

  • Keep Us

    Four-Eyed Frog Books • Frey Vineyards • Friends Of Gualala River • Garcia River Casino • Gonzalez Tree Service • The Green Room • Gualala Arts • Gualala Baptist Church • Gualala Building Supply • Gualala Supermarket • Harrison Goldberg Arts • High Tides Compassionate Cannabis Care • Independent Coast Observer • Jane Kelley Bookkeeping • JR's Home and Auto Center • Kemgas

  • On

    The Lighthouse Peddler • Lisa's Luscious Kitchen • Little Green Bean • Lost Surf Shack • The Mac Link • Mendocino Chocolate Company • Mendocino Coast Botanical Gardens • Mendocino County Fair & Apple Show • Music Merchant • North Star Nursery • Office Source • The Outdoor Store • Pacific Auto Body & Rental • Phillips Insurance Agency • Pippi's Longstockings • Pro West Interior Services

  • The Air

    Redwood Coast Humane Society • Redwood Coast Medical Services • Redwood Credit Union • Redwood Empire Fairgrounds • Reynold's Menswear and Wren's Boutique • Salmon Restoration Association • Sea Ranch Supply • The Sea Ranch Links • The Sea Ranch Lodge • The Sea Trader • Sonoma Clean Power • Sport Chrysler Jeep Dodge Ram• Spunky Skunk Toys • Surf Super • Think Visual • Tim Taubold • The Village • West Business Development Center • The Zen House


The Tide Community Radio, Inc.
The Tide, KTDE 100.5 FM
PO Box 1557
Gualala, CA 95445
707.884.1000 - Office
707.884.3000 - Studio


If you have an emergency please call 911

California Highway Patrol Dispatch in Ukiah  Non-emergency: 1-800-835-5247

CALFIRE Point Arena  707-882-2151

Gualala (South Coast) Volunteer Fire Dept  707-884-4700

Mendocino County Sheriff 707-463-4086 or 463-4411

Redwood Coast Fire Protection District (Point Arena, Manchester, Irish Beach)707-882-1883

Redwood Coast Medical Services  707-884-4005, 707-882-2189

Sonoma County Fire District  707-838-1170

Sonoma County Office of Emergency Services 707-565-1152

Sonoma County Sheriff Dispatch  707-565-2121 or 707-565-2511

North Sonoma Coast Fire Protection District  707-785-2648

The Sea Ranch Security  707-785-2701 or 785-2444

The Timber Cove Fire Protection District  707-847-3299